About

I'm a german senior product and visual designer with over 9 years of experience in nativ apps, websites, software tools, smart tv and eCommerce platforms. Specialized in sustainable and accessible design solutions.

Working experience

Period Role Company
2025 – Today Expert product designer Fressnapf + Maxi Zoo
2023 – 2025 Senior Product Designer RTL+
2023 – 2024 Lead Designer NV Media Group
2021 – 2023 Product Designer RTL interactive
2018 – 2021 UX/UI Designer antwerpes ag
2017 – 2018 Digital Designer FOND OF
2013 – 2025 Freelancer Sascha Hermanns

Awards

Year Award Category
2022 German Design Award Branding / Website
2022 Winner Comprix Healthcare / E-learning
2019 Winner Comprix Healthcare / E-commerce
2018 Winner Comprix Healthcare / Application
2016 Winner Planetary Urbanism Light contamination

Services & Tools

Services

Creating high-fidelity layouts bases on adaptive behaviour and patterns to complex products like native apps, websites and tools.

From research and benchmarking to complex user workflows that are translated into wireframes and low-fidelity prototypes.

Creating and managing sustainable design components, tokens and guidelines which are adaptive and scalable for brands, products and systems.

Brands with an impact, from coporate identities, design language, guidelines and apparel.

Tools

Daily tool for creating layouts, documentations and handover files to archive every project and working collaborative.

Building and editing (brand)images, creating illustrations, icon-sets also using InDesign for designing general print materials.

Using AI to code, support, improve or document workflows and speed up projects by creating guidelines and skill-sets.

Implemented design tokens directly into code, maintaining design systems and closer collaboration with development teams.

Looking for a new project?
Let’s do it together.